A research on presence. What it means to be here, in this world, in this body, for this amount of time.

Manifesto

RAD — Ramundo Ale Design is an independent practice based in Amsterdam.

RAD works across installation, performance, objects and curatorial projects. Different forms, one research.

The research is about presence. What it means to be here, in this world, in this body, for this amount of time.

Presence is a word we use often and understand little. We treat it as something we have, something we can give, something we can measure in minutes. But presence is a condition, not a quantity. It is the fact that we are here, before we decide what to do about it.

RAD asks the questions that come from this fact. What does it mean to be present. What does it mean when presence is denied, delayed, interrupted, or made impossible for some bodies in some places. Why is the duration of presence not the same for everyone. Why are we here at all, in this universe, for this short time.

These are not questions with answers. They are questions that open other questions. RAD builds spaces, objects and experiences where these questions can be felt, not just thought.

Each project starts from the same place. A feeling I have had too many times to ignore. A pattern I notice in the world and in myself. Something I need to give shape to, so I can look at it from the outside.

RAD wants to bring culture where culture is not. To meet people where they are, not where the art world expects them to be. For too long, contemporary art has spoken to those who already know how to listen. RAD is interested in everyone else.

To do this, RAD uses the same tools the mainstream uses. The same languages, the same formats, the same platforms. Not to join the system, but to turn its own mechanisms against it. If the attention economy produces exclusion, RAD uses the attention economy to create spaces of inclusion. If spectacle produces distraction, RAD uses spectacle to bring people back to themselves.

RAD doesn't have answers, do you have questions?

Bio

Ale Ramundo (b. 1997) is an Italian artist and designer based in Amsterdam. The practice unfolds through installations, performances, objects and curatorial projects that share a single question. What does it mean to be present.

Ale studied Product Design and Exhibition Design at Politecnico di Milano. The independent practice RAD builds spaces where contemporary conditions of attention, inclusion and shared experience can be felt rather than explained.

Recent projects include FOMO, a trilogy of performative installations presented at Milan Design Week, Lensvelt Gallery Amsterdam and Dutch Design Week Eindhoven, and Beams of Light, an exhibition staged in Amsterdam in collaboration with BASE Milano.

Ale works between the languages of art, design and spectacle, using the tools of the mainstream to open spaces where other kinds of conversation become possible.

Ale Ramundo

Photo by Martijn Mendel

Selected Works

FOMO

Trilogy — 2026 — Milan / Amsterdam / Eindhoven

FOMO 3 is on view now at Dutch Design Week 2026 — 17–25 October — United Cowboys, Eindhoven. Professional documentation coming soon.
FOMO 1 at Milan Design Week

FOMO 1 — Milan Design Week — Photo by Gianfilippo Sorato

FOMO 2 at Beams of Light, Lensvelt Gallery Amsterdam

FOMO 2 — Beams of Light, Lensvelt Gallery Amsterdam — Photo by Martijn Mendel

FOMO 3 at Dutch Design Week Eindhoven

FOMO 3 — Dutch Design Week Eindhoven — Concept visualization, made by RAD with AI

A trilogy of performative installations exploring the fear of missing out as a contemporary condition. Three chapters, three cities, three angles on the same mechanism. FOMO 1 at Milan Design Week looked at the fear of not being part of the event. FOMO 2 at Lensvelt Gallery Amsterdam, within Beams of Light, looked at the fear of being inside and not experiencing enough. FOMO 3 at Dutch Design Week Eindhoven looks at the fear of what has already happened.

Watch on YouTube ↗

Beams of Light

Exhibition — July 2026 — Lensvelt Gallery, Amsterdam

Beams of Light installation view

Photo by Martijn Mendel

Beams of Light installation view

Photo by Martijn Mendel

Beams of Light installation view

Photo by Martijn Mendel

Beams of Light installation view

Photo by Martijn Mendel

Beams of Light installation view

Photo by Martijn Mendel

Beams of Light opening, Lensvelt Gallery Amsterdam

Opening at Lensvelt Gallery — Photo by Martijn Mendel

In April 2026 I presented FOMO at BASE Milano during Milano Design Week — my first independent project as a designer and emerging artist. It was an honour, and it was an honour above all because of where I was.

BASE is one of the few places in Milan that still resists the logic of spectacle, and that builds a cultural programme attentive to what society actually needs to think about. Being part of HELLO DARKNESS, the public programme curated by BASE, meant being among voices that take darkness, opacity and silence seriously, as conditions from which something can still grow.

During those seven days I met artists and designers whose work moved me. They were asking hard questions about colonial histories, climate, hospitality, ecological knowledge, the limits of design. What stayed with me, beyond their projects, was learning that almost none of them lives from this work. They build it at night, on weekends, in whatever time they can carve out from the jobs that pay their rent. They do it because they believe in it.

Beams of Light comes from a simple refusal: I did not want this conversation to end on the last day of Milano Design Week, in one city, in one week. The works gathered here interrupt, ask, propose. They deserve to travel, to meet other audiences, to keep generating thought.

This is why we are here in Amsterdam, in a context far from Milan and from the spectacle of the Design Week, hosted in a space that is not a fair but a gallery with its own cultural voice.

The selection is personal. These are projects whose research and social impact struck me deeply, and that I believed could speak meaningfully to Amsterdam. There were others I would have loved to include, and that for organisational reasons or scheduling could not be part of this edition. That absence is part of what this exhibition is — a fragment, not a totality.

In the spirit of Ursula K. Le Guin's carrying bag theory, I do not think a curator's role is to deliver answers. It is to gather fragments and pass them on.

This edition would not have existed without Alexis Mardapittas and Hans Lensvelt, who believed in the project from the first conversation and who made their space available to the artists at no cost. The generosity of that gesture is what made everything else possible.

Contact

For projects, collaborations and inquiries

info@thisisradstudio.com

Instagram @rad.here

LinkedIn RAD

Amsterdam, The Netherlands